About Me

A brand strategist, designer and entrepreneur passionate about building brands that connect, grow, and stay relevant in a fast-changing world.

Born and raised in Germany, I’ve spent the past 20+ years shaping brands across industries – from fitness and finance to tech, real estate and FMCG. I’ve worked internationally, led rebranding initiatives for companies like the RSG Group (McFIT, John Reed), and helped scale startups and corporations alike through strategic brand development, digital innovation, and creative execution.

I’ve managed brand and marketing projects with budgets between €100K and €2M, driven brand awareness up by 22%, and built campaigns that delivered measurable impact. 

In 2020, I founded my own agency during the pandemic — today it serves over 200 clients with high-end presentation design and brand storytelling. I’ve also led a decentralized logistics startup from idea to seed investment and continue to explore the future of branding through AI, Web3, and spatial design.

I collaborate with founders, creators and forward-thinking teams to create brand experiences that matter — and move.

If you're building something worth believing in, let’s connect.