My expertise lies in helping companies and agencies successfully manage their brands in an interconnected world. In today's world, marketing requires a far more complex approach than simply planning the next campaign. Connected branding goes beyond simply designing campaigns by bringing together the essential aspects of brand identity, data analytics, targeted content, innovative technology and audience engagement.
Particularly significant are future topics such as artificial intelligence (AI) and Web 3.0, which play a key role in the evolution of marketing. These technologies enable an even deeper connection between brands and consumers and open up new ways of interaction and personalization.
I see my role as guiding leading brands in a more agile way. This means that I use methods that allow these brands to flexibly adapt to changes in the market while maintaining their core identity. These agile approaches are essential to ensuring that brands not only succeed in the short term, but also maintain their visibility, interactivity, and relevance to consumers over the long term.
In my professional work, these principles become my guiding stars. I strive to create the powerful connection between brand strategy, technology and consumer needs to lead brands on a journey of continuous evolution and adaptation. This quest for sustainable success and relevant presence in the ever-changing environment of marketing drives me and inspires my daily work.
Brand & Marketing Expert
Holistic expertise in brand design and development with a focus on strategy, implementation, growth and future-oriented innovations such as Web 3.0 integration and AI applications
Founder & Owner
Founding of a PowerPoint agency during the pandemic, specializing in the creation of high-quality presentations for start-ups, SMEs, associations and corporations from various industries
Senior Brand Manager
Senior Art Director
Development, support and successful implementation of comprehensive marketing strategies covering all aspects of construction projects in Berlin to ensure a 360-degree view of real estate marketing
Graphic-digital lead for the new conception and design of the marketing measures for the international conference hub.berlin and Bitkom, as well as their subsidiaries
Leading the rebranding of McFIT in several countries as well as developing and implementing new brands such as John Reed Fitness, CYBEROBICS, High5 and Qi2 Sports Nutrition; responsible for the design of the training areas and leading photo shoots with celebrities for global campaigns
Implementation of small and medium-sized projects for national and international clients such as Sparkasse Hannover, Konica Minolta Europe, TUI AG or Continental AG
2021 - 2023
General Management Certificate of Achievement
Cambridge Judge Business School
- Strategic Branding 2.0: The Cambridge Approach
- Strategic Marketing Management
- Digital Innovation & Transformation
- The Cambridge Creativity Lab
- Managing Innovation Strategically
2013 - 2022
Bachelor of Arts - Media Business and Management
DIPLOMA - University of Applied Science
Specialization: Media Business - Changing Global Media Markets
BLOOMSBURY INSTITUTE, London
2007 - 2009