My expertise lies in helping companies and agencies successfully manage their brands in an interconnected world. In today's world, marketing requires a far more complex approach than simply planning the next campaign. Connected branding goes beyond simply designing campaigns by bringing together the essential aspects of brand identity, data analytics, targeted content, innovative technology and audience engagement.
Particularly significant are future topics such as artificial intelligence (AI) and Web 3.0, which play a key role in the evolution of marketing. These technologies enable an even deeper connection between brands and consumers and open up new ways of interaction and personalization.
I see my role as guiding leading brands in a more agile way. This means that I use methods that allow these brands to flexibly adapt to changes in the market while maintaining their core identity. These agile approaches are essential to ensuring that brands not only succeed in the short term, but also maintain their visibility, interactivity, and relevance to consumers over the long term.
In my professional work, these principles become my guiding stars. I strive to create the powerful connection between brand strategy, technology and consumer needs to lead brands on a journey of continuous evolution and adaptation. This quest for sustainable success and relevant presence in the ever-changing environment of marketing drives me and inspires my daily work.
Brand & Marketing Designer
Conception and creation of cross-media 360° marketing measures, corporate design and campaigns in the DACH region and the US.
Founder & Owner
Owner of the top PowerPoint agency in Germany for start-ups, SMEs, associations and corporations worldwide.
Senior Art Director
Conception, support and implementation of the 360° marketing measures digital and print of the construction projects „So Berlin“ (Berlin-Mitte), „KunstCampus“ (Berlin-Mitte), „Flottwell Living" (Berlin-Tiergarten), „Heydt Eins" (Berlin-Tiergarten), "Speicherstadt Potsdam" (Potsdam), "Belles Etages" (Berlin-Mitte), "Beuth-Höfe" (Berlin-Mitte), „YOURS.BERLIN“ (Berlin-Kreuzberg), „Maximilians Quartier“ (Berlin-Charlottenburg-Wilmersdorf), „Mittenmang" (Berlin-Mitte)
Creative direction of the start-up
Graphic-digital lead for the new conception and design of the marketing measures for the int. conference hub.berlin and Bitkom, as well as their subsidiaries
Roll-out and implementation of the rebranding of McFIT in Germany, Italy, Austria, Poland and Spain.
Lead branding of the new brands John Reed Fitness, CYBEROBICS, High5 and Qi2 Sports Nutrition.
Conception, design and implementation of the interior of the training and module rooms.
Planning and management of shootings with celebrities like Wladimir Klitschko, David Kirsch or Daniel Aminati for international campaigns.
Implementation of small and medium-sized projects for national and international clients such as Sparkasse Hannover, Konica Minolta Europe, TUI AG or Continental AG
2021 - 2023
General Management Certificate of Achievement
Cambridge Judge Business School
- Strategic Branding 2.0: The Cambridge Approach
- Strategic Marketing Management
- Digital Innovation & Transformation
- The Cambridge Creativity Lab
- Managing Innovation Strategically
2013 - 2022
Bachelor of Arts - Media Business and Management
DIPLOMA - University of Applied Science
Specialization: Media Business - Changing Global Media Markets
BLOOMSBURY INSTITUTE, London
2007 - 2009