About Me

My expertise lies in helping companies and agencies successfully manage their brands in an interconnected world. In today's world, marketing requires a far more complex approach than simply planning the next campaign. Connected branding goes beyond simply designing campaigns by bringing together the essential aspects of brand identity, data analytics, targeted content, innovative technology and audience engagement.

Particularly significant are future topics such as artificial intelligence (AI) and Web 3.0, which play a key role in the evolution of marketing. These technologies enable an even deeper connection between brands and consumers and open up new ways of interaction and personalization.

I see my role as guiding leading brands in a more agile way. This means that I use methods that allow these brands to flexibly adapt to changes in the market while maintaining their core identity. These agile approaches are essential to ensuring that brands not only succeed in the short term, but also maintain their visibility, interactivity, and relevance to consumers over the long term.

In my professional work, these principles become my guiding stars. I strive to create the powerful connection between brand strategy, technology and consumer needs to lead brands on a journey of continuous evolution and adaptation. This quest for sustainable success and relevant presence in the ever-changing environment of marketing drives me and inspires my daily work.